In the ongoing age, electronic commerce has gained insurmountable prominence. This situation has prompted virtual entities of websites to turn into the most effective tool to steer businesses to higher levels of success. Corporate enterprises irrespective of existing business scope or industrial sector invest into launching their own online portals. However, just having a website these days does not guarantee success in generating higher volumes of business. Internet users everywhere around the globe expects smooth browsing experience across websites before converting into online customers.
Thus, web portals that are inadequate in providing that seamless web experience to online visitors, invariably experience low conversion rate. As it happens often, visitors exit a website immediately after landing there, increasing its bounce rate. So, web portals have to provide exactly what consumers are looking for. In order to improve the conversion rate, websites need to impress visitors and keep them captivated longer.
In this context the factors of a website’s layout, color, fonts and images become relevant. All these factors contribute collectively in identifying between impressive and inferior online portals. The task of developing an efficient website is an art in itself. As the fundamental step, it is crucial to design a polished and professional logo. Designing an ideal logo is actually the perfect blend of aesthetic with professional approach. Linking the logo to the portal’s homepage makes it more convenient for visitors to navigate the site. Experienced web development service providers leave no stone unturned to deliver competent websites and enhance business for their clients.
Navigation is another vital factor to create superior websites. Usually, options for basic navigation of online portals are placed horizontally on the menu bar along the top. Secondary navigation options are placed either underneath the primary navigation bar or in the left margin of a webpage, which is also called side bar. Confusing navigation layouts invariably harass visitors. Placing links to less a crucial webpage end up in distracting visitors from the call to action. It even drives them away from accessing primary information. Websites have to be informative but including excess of graphics, animation, and video files distract visitors from the fundamental philosophy of a website.
To avoid this negativity, professional website development companies emphasize upon minimizing as well as eliminating clutter. The secret is to provide visitors with ample breathing space. In order to achieve the aspect, controlling whitespace through proper layout actually keeps visitors focused on the content. This inadvertently helps to keep visitors confined to online portals for longer. Both desktop and mobile web designing aspects are competing bitterly to provide better visual experience to users. Even strategic application of colors proves helpful in reducing bounce rate and increasing conversion for an online portal. Choosing the right fonts that are equally comfortable for readers across cross-device platforms also prove helpful on the given context. Using generic graphic designs on a web portal creates generic impression about it to visitors. Thus, efficient web designers steadfastly use professional photographs to create positive and deeper impression among visitors.